Natural Referencing

The domain name

  • avoid - which are considered as penalizing
  • it's better without offensive words and easy to spell
  • the size of the domain name must be about 9 words
  • register your domain name for 1 year or less is characterized as suspicious
  • a valid SSL certificate is better

Page construction

  • you need keywords related to your site
  • the content of the pages must be relevant and organized
  • if the speed of loading the page is long ( Ex: images too heavy) your site will be less well referenced
  • it is preferable to have a qualitative code
  • feature snippets: this is a portion of text that directly answers a question asked in the search engine. Indeed, it is an extract that leads the user to click on the page to get the full content. Try the site Answer The Public to know what people are looking for on Google (could be interested to look for your keywords).

Links that lead to your website. For Google, if a site has many backlinks, it is a popular and quality site. It also takes into account the age of the domain name that makes the incoming link. Indeed, there is a difference between Wikipedia and a site that is a few months old.

It takes into account the link that redirects to your site.

  • the complete site (https://your-own-site.com), the complete site is considered of quality
  • a specific page of your site (https://your-own-site.com/a/very/specific/page/somewhere/in/your/site), there is only one interesting content.

User loyalty

  • The more time they spend on the site, the better.
  • Encourage users to comment on content. Many comments involve a topic of interest, so users will return to the site to see the responses (⚠️ to moderation).